Product Launch Events
First impressions, engineered.
Product launches · Reveals · Dealer unveils
The first impression your
product makes on the market.
35+ years executing launches for Fortune-500 brands, automotive majors, real estate developers and media houses. Samsung. Apollo. Kohler. HDFC. CNBC-TV18. AUM Event engineers launch experiences that cut through noise and drive measurable market impact.
500+
Product Launches Delivered
35+
Years of Industry Experience
Pan-India
Execution Footprint
Formats we’ve produced
Every kind of launch moment
Capabilities
From pre-launch buzz to post-event film
Pre-Launch Build-up
Teaser campaigns, media invitations, influencer seeding, and pre-event PR coordination to generate anticipation before your big reveal.
Reveal Experience Design
Dramatic reveal mechanics — LED countdowns, projection mapping, motorised staging, pyrotechnics, and drone light shows — crafted around your product's story.
AV & Stage Production
In-house LED walls, sound engineering, laser shows, and technical direction. We own the production, so you own the outcome.
Experiential Zones
Hands-on demo zones, interactive activations, product trial stations, and photo-worthy moments designed for maximum social media amplification.
Media & Press Management
Press kits, credentialled media coordination, live streaming, broadcast-ready setups, and post-event highlight reels for continued reach.
Guest & VIP Hospitality
End-to-end hospitality — guest registration, hotel logistics, welcome kits, green room management, and VIP curated experiences.