Private & Confidential
Brand
Identity
The visual language, voice system, and AI prompt library for AUM Event and Promotions India Private Limited.
Founded
1989
Ahmedabad, Gujarat, India
Color System
Six colours that define AUM Event's visual presence across all touchpoints.
AUM Crimson
#DC2626
rgb(220, 38, 38)
Primary — CTAs, highlights, logo mark
Midnight
#070707
rgb(7, 7, 7)
Background — site canvas, dark sections
Heritage Crimson
#7F1D1D
rgb(127, 29, 29)
Depth — hover states, shadow tones
Event Gold
#C9963F
rgb(201, 150, 63)
Accent — awards, luxury, premium moments
Stone
#6B7280
rgb(107, 114, 128)
Secondary — body copy, captions, metadata
Pure White
#FFFFFF
rgb(255, 255, 255)
Contrast — headings on dark, icon fills
Typography System
Three typefaces, each with a clear role. Never substitute — hierarchy is intentional.
Libre Caslon Display · 400
Crafting Moments That Last a Lifetime
Hero headings, editorial statements, pull quotes
Libre Franklin · 400 – 700
Excellence in Event Management Since 1989
Body copy, navigation, UI labels, subheadings
Roboto Mono · 400
GSTIN: 24AAHCA4176B1Z2
Data, banking details, codes, technical info
Brand Voice
Four traits that define how AUM Event speaks — in every language, channel, and context.
Authoritative
We speak with 35 years of earned confidence — not arrogance.
"India's most trusted event partner for Fortune 500 companies."
Celebratory
Every event is a milestone. Our language reflects that gravity.
"We don't just manage events — we engineer memories."
Precise
Details are our craft. Vague language undermines our expertise.
"500+ events delivered across 12 Indian cities, zero missed deadlines."
Warm
Behind every event is a relationship. We honour both.
"Your vision, executed flawlessly — every time, without exception."
Logo Usage
Clear space, correct versions, consistent application — every time.
Do
- Maintain minimum clear space equal to the height of the letter "A"
- Use White logo on backgrounds darker than 40% grey
- Use Black or Red logo on backgrounds lighter than 60% grey
- Preserve original aspect ratio at all times
Don't
- ×Stretch, skew, or distort the logo
- ×Place the logo on visually busy backgrounds
- ×Change brand colours or add drop shadows
- ×Use low-resolution raster versions where SVG is available
Website Design Recommendations
Key opportunities to elevate aumevent.com in line with 2025 premium event industry trends.
Editorial Hero Redesign
High ImpactReplace image-slider hero with a full-bleed editorial layout: massive serif display headline overlaid on a single cinematic event photograph, with a thin red rule line as the only ornament. Think Architectural Digest meets corporate India.
Bento Grid Services
TrendingReplace the current sticky card services section with a contemporary bento grid — asymmetric card sizes, one large anchor card per category, subtle hover state reveals (scale + light overlay). Used by Linear, Vercel, and premium SaaS brands in 2025.
Motion Identity System
PolishAdd a cohesive micro-animation language: staggered line-by-line text reveals on scroll, a horizontal marquee of client logos (already implemented — refine speed), and a cursor trailer in AUM Crimson on desktop only.
Cinematic Portfolio Grid
ConversionEvents portfolio redesigned as a full-screen masonry grid with hover reveals showing event name, scale, and type. Clicking opens a cinematic case study with before/after, brief, and outcome metrics.
Social Proof Strip
TrustA floating bottom strip (or fixed sidebar on desktop) showing live stats: "500+ Events · 35 Years · 12 Cities" — animated counter on first viewport entry. Grounded credibility without a dedicated section.
Premium CTA Redesign
High ImpactReplace generic red buttons with an elevated "Commission an Event" flow — a multi-step form with event type selector, date picker, and guest count slider. Sets a premium expectation from the first interaction.