A spectacular global product unveiling with over 2,000 attendees and worldwide coverage.
Event Overview
The International Product Launch was a high-profile event unveiling a revolutionary new consumer technology product to over 2,000 media representatives, industry insiders, and potential distributors. This glamorous event created significant buzz and global media coverage.
Our Approach
AUM Event created a comprehensive launch strategy that combined theatrical elements with cutting-edge technology to showcase the product. We managed all aspects of the event, including venue transformation, stage design, technical production, media management, and post-event activation.
Key Features
- Custom-built theatrical stage with hydraulic reveal platform
- Synchronized multimedia presentation with 270-degree projection
- Interactive product demonstration zones
- Live global streaming with simultaneous translation
- Celebrity endorsement and special performance
- Media interview lounge with personalized experiences
Results
The product launch generated over 500 media mentions within 24 hours and reached more than 50 million people through social media. Pre-orders exceeded the client's target by 175%, and the launch event itself has been recognized with multiple industry awards for event excellence.